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Do you have the impression that your visitors don't take the time to read your content? It's entirely possible. For what ? Because the number of content on the internet continues to grow while the attention span of Internet users decreases from year to year. A real challenge for any marketing professional! Copywriting is precisely there to help you create content that will capture the attention of your targets.

Source: BFMTV The Monoprix brand is also a Phone Number Data big user of copywriting, having applied it to all its product packaging and for its offbeat and current affairs campaigns. Copywriting: where and how to use it? We have just given you advertising examples, but you should know that copywriting is a writing technique that can be used on all web marketing media : Blog posts Social media posts Newsletters Web page Landing page Videos Podcasts Sponsored Ads Etc.



The writing obviously adapts to the format but the principles and techniques are generally the same everywhere. The content must be of quality, impactful and attractive for the intended target . Copywriting: advantages and interest Copywriting obviously offers many advantages, particularly in terms of return on investment. It is a technique that has proven itself and allows you to multiply the impact of communication.