The layout of the site, as well as the part relating to the contents texts, images, videos and other multimedia materials. Having but also maintaining an SEO optimized site is the key prerequisite for starting subsequent promotional campaigns through the various means available to the marketing departments of companies. You might be interested in "What to know about SEO strategies for " Website in mobile version promote website Also in the second case we start from the numbers based on the survey carried out globally by Statista, mobile devices generate approximately half of web traffic. In the first quarter of these devices excluding tablets produced . percent of traffic, consistently hovering around % since the beginning of . In Italy the dualism between mobile and desktop traffic reflects the global picture quite faithfully.
In June , internet traffic deriving from smartphones was photo editing servies from desktops and . % from tablets. For these reasons, Google, a few years ago, decided to start mobile first indexing , i.e. the algorithms predominantly use the mobile version of the content for site positioning, penalizing those who do not have the version dedicated to smartphones. You might be interested in "What features should a website have today?" A responsive site, therefore, is not only a way to support the potential customer in a more engaging navigation.
Than ever but constitutes an essential element for those who want to promote their website and have a platform capable of creating conversions. INTEGRATED COMMUNICATION Employee Advocacy the enhancement of the company through the role played by employees and collaborators DAVIDE ROSSI JULY employee advocacy There are many ways in which a company and, more generally, a brand, can promote itself through different forms of marketing and communication. A relatively new methodology is that of employer branding, i.e. the set of key elements and values, which defines the identity of the organization as a workplace. |
