Which we hope will improve visibility
Nonetheless, we accepted the challenge. We already develop strong relationships with our clients because we handle their PR and understand their niche and target audience well. With this in mind, we believe there are a number of ways we can improve the site to enhance the user experience in.
Ever since we started managing search marketing campaigns, events moible number data over the last year have highlighted to me how important it is to implement well-structured on-page SEO. The client's website now receives multiple times more organic search visits per month than it did when we took over the account. I want to share with you how we achieved this without full access. The screenshots below are a direct comparison of month to year.
Analysis Overview search can be viewed in the summary at the end of the article. Analytics When we were given access to website analytics, we got our first real look at how well the site was performing and what we could do to help it run better. By analyzing how visitors use the site (visitor journeys, drop-off points, most visited pages, which pages spend the longest average time on site, etc.) we can start building our on-page strategy. |