You can choose to show your ads

It’s responsible for a bunch of the ads you see online—at the top of your Google search results, on Google Maps, and across lots of the websites you visit through display advertising. Google Ads operates on a pay-per-click (PPC) model, where you pay ’em a bit of money every time somebody clicks on your ad. There are lots of benefits to advertising on Google. The search giant has more than 90% market share and is the most popular engine by a country mile—so you know your ads are gonna get eyeballs.

Google Ads also lets you get super targeted with  Denmark WhatsApp Number Data your advertising. to people based on their demographics (age, gender), their search history, and even how they’ve interacted with your brand in the past. But getting your ads in front of people is one thing—getting ’em to click is another. That’s why you need persuasive, eye-catching Google Ads copy. How do you write copy for Google Ads? There are different types of Google Ads (search, display), but you’ll almost always need copy for these components: Headline.



Your headline is the most critical part of your ad text since people will likely read it before anything else. Some Google Ads have just one headline, while others might have two or three. A good strategy is to include words your target audience likely used in their Google search. And—as always—make sure you’re communicating your unique value proposition. Display URL. Your display URL is the web address that appears on your ad, which gives your potential customers an idea of where they’ll arrive after they click.