and it’s expected to grow up to 325% year over year.

They want to make videos as simple as possible to discover and create. But, with all these changes, this platform is becoming oddly similar to its competitor. Is this an attempt to replicate the formula that caused the explosive growth of TikTok? It seems so. Adam Mosseri – Head of Instagram – claimed that what made Instagram so famous, is no longer what they are: a square photo sharing app.

The company is now focusing on four key areas: Creators, Video, Shopping, and Messaging. In February this year they shut down IGTV, and during the rest of 2022 they Mobile Phone Number have been testing functions like: Changing the layout with full-screen vertical home feeds Changing its ranking algorithm to benefit original content And soon, the possibility of posting 60 second-videos on Stories.



All in less than a year! Pretty crazy, huh? And though I believe these are all radical decisions that could compromise their brand identity, they have good reasons to worry. TikTok became the most downloaded app of 2022. Also, it passed Youtube, Facebook and Instagram’s records for time spent in 2021,