Influenced by its specific feature

Separate these terms into separate ad groups and create better-tailored ads for them that will direct you to the most relevant landing pages possible. At this stage, you can also isolate high-CTR terms for which you will prepare a dedicated, even better-tailored ad. Prepare the best content How are you supposed to understand this? Use keywords in your ads - in the title, description and URL address visible in the ad. An advertisement that uses keywords tailored to the user's query in the content sends a clear message to the user that by clicking on the advertisement, he or she will find the website about the topic he or she is looking for.

Add the main advantages of your offer - if your offer has features that may constitute a significant advantage over the competition, e.g. shipping within hours, free delivery, current promotion, then include this photo retouching information in the content of your ad. Include specific information - if the decision to choose your product or service may be then include this information in the content of the ad. Use numbers - what counts is the element of content that catches the eye. If you can boast of a certain number, do it, e.g. , copies sold, % positive opinions, years on the market. Attract attention with your headline - there are many ways to do it.



I will tell you one - be current. If, for example, you run a mail-order flower shop and May , i.e. Mother's Day, is approaching, prepare a dedicated advertising text for this occasion. Use extensions Extensions are additional information that you can add to your ad in various forms. The more information an ad contains, the greater the chance that some of it will interest the user and, as a result, lead to clicking on your ad. AdWords offers the following extension formats: Call extensions – active telephone number, after clicking on which a call is made.