Easier to track and report shortcoming Users may not be familiar with URL structures Subdomains Subdomains Subdomains are less popular but they do have some unique benefits and using customizable and naming conventions is a notable benefit that is not possible with country code domain names.
However its disadvantages are closely related to those of countrycode toplevel domains. Although subdomains are effectively extensions of your main domain name Google must initially crawl Phone Number List these subdomains separately. advantage Ability to use localized hosts Customizable naming e.g.france.example.com) shortcoming can be technically challenging Users may not be familiar with URL structures Parameterized URL Parameterized URL
This option should be avoided at all costs parameterized URLs are not only unfriendly to users but can also confuse bots. Google does not recommend using this option for internationalization. For these reasons lets exclude the option of parameterized URLs entirely. JAMIES VERDICT In my opinion the disadvantages of the subdomain option far outweigh the advantages. So for me its a direct showdown between ccTLDs and subfolders. When starting from scratch I personally prefer the subfolder option.