Streamline the in-store experience Of course
A good way to generate emotion is to use, before the store visit, content with high added value, adapted to the purchasing journey . For example, videos presenting the product or service unboxing or other, educational podcasts, tutorials, customer testimonials, or even user-generated content UGC around the product/service concerned or the brand. all these steps only make sense if they guarantee a good customer experience at the point of sale – and not only on an emotional level, but also, and above all, on a more pragmatic level.
In other words, it is essential to ensure that Internet users attracted to the store by your web-to-store strategy can actually find the product about which they inquired online which requires Chile Email List having stock, and offer consumers to check it before coming and that they can buy it in the best conditions . As such, pay particular attention to waiting times at checkout . A queue that is too long tends to have a negative effect on customers: % of visitors to a store have already left the premises because of a waiting time considered excessive.
And, even worse, % of them would have ended up shopping in a competing store! Source  SA Consumer. To avoid this type of situation, there are solutions to implement that relate to the omnichannel purchasing journey such as Click & Collect or, more specifically, to the in-store experience privatization of the store for loyal customers at certain times of the day, “flying” cashiers equipped with tablets to cash out customers, etc. |
